Minimal design – the go-to choice for modern websites

Minimal design – the go-to choice for modern websites

Those who are into Internet and technology have probably noticed that an interesting image is popular on designer forums: the image shows a then & now evolution of major websites, from the moment they went online (usually around the year 2000) until the present day. And if you live and breathe web design, that image is food for thought. Sometimes, users don’t notice subtle changes (i.e. the tiny, tiny Google logo change earlier in 2014) made to websites, but looking at websites that have about 10 years between them, it’s obvious that something major has changed and websites aren’t designed the way they used to be. Granted, the biggest part of these changes is due to the evolution of technology itself: faster servers, better hardware and widely available high-speed connectivity have all led to the development of markup languages. However, the visual aspect has also changed. Minimalism isn’t just about art, music, fashion and furniture. This trend has also entered the world of website design. All respectable designers are advocating for it. Web design Ottawa companies advice their clients to have their websites redesigned from scratch to stay competitive. So what is minimal design and why should you care about it?


Obviously, the name speaks for itself: less is more. The Web 2.0 is no place for intricate graphics, bloated pages, infinite number of columns and custom cursors. These outdated trends have been replaced with clean, intuitive and functional principles: images are few, but impactful, animations and transitions are smooth and there’s only enough text to grasp your attention. Content is easy to find and scan, the color scheme is carefully chosen so as not to upset the eye. Navigation is simple and seamless and all useless elements are subtracted. The result is a website that’s easy to use and that delivers useful information and makes an impact without overwhelming the user. The modern user has neither time nor patience: if your website doesn’t draw his attention in the first 30 seconds, he’ll probably ignore it, regardless of the quality of your products or content.


Obviously, the lack of quantity led to an increase in quality. Minimal web design also focuses on high quality graphics, beautiful fonts and the smart use of text. However, you can rest assured that all this simplicity is anything for emotionless. A professional web designer will know how to play with all the above mentioned elements to create all sorts of looks, such as elegant, funky, dramatic, spooky or fresh. Details really matter and they can really make a difference between a minimal website and an incomplete one. Last, but not least, minimal design is very practical and involves less maintenance. Obviously, you will need to tweak something from time to time, but at least you don’t have to worry about changing the header image or every time you get bored of it. To discover the secrets of minima web design and implement it on your website, get in touch with a professional designer.

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Tests you should make prior to buying a refurbished laptop

Tests you should make prior to buying a refurbished laptop

When you go laptop shopping, retailers make considerable efforts to show you of what the system is capable of. Going shopping for refurbished laptops is not all that different and in the excitement of getting a new computer you may forget to check to see whether it is working as perfectly as the retailers says it does. What you should do is perform some basic tests to ensure that the laptop is in perfect working condition before emptying your wallet. You will regret in the future not having checked the computer processor or the screen. Not only do in-store performance tests help the winner among all the cheap refurbished laptops, but they will make you feel good about your decision. In order to tell juts how good the computer is, perform the following tests.

Feel the touchpad and keyboard

The most commonly used part of a notebook is not the keyboard, but rather the touchpad. The only issue is that most buyers overlook this important area, which is a huge mistake. What you should do is perform simple actions, such as zooming or rotating, to see what kind of gestures that touchpad can support. However, it is important to keep in mind that touchpads as well as keyboards can be a little bit subjective, reason why you should make sure that they feel comfortable for you. The touchpad and the keyboard are vital components, reason why you should try them out.

Check out the display  

There is nothing more annoying that finding dead pixels on the screen. There are times when the pixels can malfunction, the result being a poor display. If the green, blue and red colours are washed out, they will look worse than those displayed by little TVs. To see whether the notebook has or does not have faulty pixels, star playing a random video. Even the laptop’s sample clip will give you a good idea about the display.

See if the hard disk is healthy  

The hard drive is the one that contains all your favourite TV shows, so it is essential to verify if it is in tip top shape. While advertisement highlight that the hard drive of the used notebook allow you to store a high amount of photos and videos, this is not necessarily true. The only way of knowing for sure is to check storage drive reliability and performance. When you are investing in a refurbished PC, this is extremely important. Since you will not have the option of using fancy programs to test the constitution of the hard drive, you will have to google the company that manufactured it.

Test app launching   

While used PCs are more reliable than they used to be, this does not mean that they are without flaw. What you should do is test the applications that are already installed on the laptop to determine software efficiency. You should make a comparison between how the app functions on the model you wish to purchase and a different computer. It is better to be safe than sorry.

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Mistakes people make when creating a display board project

Mistakes people make when creating a display board project

Creating a display board project is not as easy as many people would think. It is more than simply placing a title in the middle of the board, drawing some charts and writing something about them beneath them. There are important key aspects to consider that many people do not know about. One of the things you need to deal with when building such a project is have high quality materials. You can buy them online, since numerous stores provide such products and is only one good example. Here are the most common mistakes people make when creating display board projects.

Improperly chosen title or too small written on the board

One of the biggest mistakes people make when it comes to building a display board project is related to the title. Many people do not choose a title that is representative for the project and they end up getting their audience more confused that in the beginning. What is more, some of them do not place the title on top of the board in order to be visible for everyone, but rather in the middle, which is another mistake. The title should be well chosen and it should be placed somewhere from where everyone in the audience can see it, not to mention that the font size of the title should be quite big too, since it is the most important element of the project.

Crowded information

Another mistake people usually make is fill the board with text only or writing everything in only one or two places on the board. Crowded information will only make your audience lose track of what you are presenting and they will not pay you attention any further. Before writing everything on the board, it is recommended to take a piece of paper and draw some sketches in order to have a clearer idea upon how the project will look like. Make sure the information is evenly distributed on your display board.

Not including headlines and subheads

Experts advise to include headlines and subheads in a display board, because this will make the project look better organized, not to mention that it will be easier for the audience to follow you as you present the project. What is more, these headlines and subheads can help you too, because it can give you some hints on what part of the project to cover next. However, it is important to remember that their font size should be significantly smaller compared to the title, yet big enough for the audience to follow it.

Creating the project in a rush

Most people start creating their display board project a day or two before the presentation day, which is another big mistake. A good and well-structured board project requires days or hard work. You need to map out the way in which your information will be displayed on the board, create charts, diagrams, look for representative images and print them and establish where to place the text block. It is highly recommended to start creating the project as soon as possible the moment you find out about it.

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Essential info everyone has to know about bespoke software

Essential info everyone has to know about bespoke software

Nowadays the best way to achieve success for a company is to create a website, which provides useful details about the services and products offered, and a software that helps both the employees and clients to access them. When it comes to developing a software for a company, it is recommended to hire a professional firm to assess its specific requirements and to see what type of software is suitable for that specific business. Also, the choice is between bespoke software and off the shelf one. Depending on the option, the software might be the one that helps the business grow and flourish or not. When browsing through different examples of bespoke software, business managers might be tempted to choose considering the costs and ROI, but there are other aspects, which they should be considered, if they want for the application to be successful. Here are the key details every manager should know before choosing a certain software.

What is a bespoke software?

When it comes to defining what a bespoke software is, specialists state that it is an application especially developed for the customer. It meets the client’s requirements, and it provides more benefits than the off the shelf one would do. Depending on the company’s domain, the software could be designed to do exactly what the business needs for achieving success, and there are no compromises involved. The managers do not have to worry that the employees might find difficult to access the software, because it would be especially designed to use the terminology the employees are familiar with and their working methods. There would not be the need of a training when installing it, because it would be created in an intuitive and organised way. When opting for bespoke software, managers have to know that it would evolve alongside with the company, and there will not be the need to invest in a new one in the future, because its developers would upgrade it continually.

Why is bespoke software a wiser option than off the shelf one?

As stated before this type of software provides the user more benefits. Because they are designed according to the client’s requirements, they are easy to use, by both experts and amateurs. In case the company evolves or it changes its domain, the software could be simply upgraded because the manager is the one who has entire control over it. Every new change is implemented in no time, for meeting the new requirements. When companies use a software, they achieve success because they benefit from an improved efficiency and fewer errors. In case the employees have to handle with repetitive tasks, they productivity would be increased with the help of the software, because it would be developed in such a way to meet their needs and when it comes to repetitive tasks, they would be handled in an automated way. Even if it might seem an expensive investment, this software is a must for every company which wants to grow, because it would lead to increased productivity and reduced costs in no time, after its installation.

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Improve the effectiveness of your salon today

Improve the effectiveness of your salon today

Seeing your business grow is one of the most amazing experiences you can have in a lifetime, and you strive to keep it in the top of the people’s preferences. But, sometimes, you might have difficulties to compete with the large beauty salon from the area, because they have a large budget they could use to promote their services. Well, your key of success is to provide quality services to your customers, and they would be your promotional team, because they would definitely recommend you to other people, and your clients will come in a larger number. The key of having happy clients is to offer them quality products, but also reliable services. The best way to have satisfied clients is to not miss any of the appointments and to provide them an easy way of booking a session with their favorite stylist. The best way to do this is to ask a company to create you a salon app, which meets the needs and requirements of your salon.

You can check the inventory in a quick way

Sometimes your employees are not able to offer the services people require, because they do not know if they have the products they need on stock, and they either refuse the client, or they have to ask the client to wait until they check by going in the storage room. Neither of the options is not a good one for your success, because people do not like to get a refuse, or to wait, so you have to find an option to improve the effectiveness of the salon. This app allows both you and your employees to check the inventory, and you do not have to pay a large amount of money for getting it.

Keep a track of the clients’ preferences

It is very important to show your customers how important they are for you, and you can do this by keeping a track of the plan of their preferences and plans on long term with their appearance. But because your beauty stylists have so many clients, they might find overwhelming to try to keep in mind all the requirements people have, and you can help them provide your customers quality services, by simply designing this application. They could introduce essential details, which they could read when the client returns, and they know exactly what they have to do.

Compatible with a large number of devices

When designing a salon app, people are worried that they would have to provide their employees a device for using it. However, this is not the case with the latest models, because they synchronize on all the devices available at the present moment on the market, so your employees will only have to install it on their phone, tablet or PC. Because this app is online, you have the possibility to access it from any device, from everywhere, so you do not have to be at the salon for checking the appointments’ situation, or the inventory.

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Selecting a telehandler hire company – what to look for?

Selecting a telehandler hire company – what to look for?

Are you interested in hiring a telehandler or a forklift for an important project? Then you should be aware of a few relevant details. With so many companies on the market offering various forklift and telehandler hire possibilities it can be rather difficult to make a choice, especially if it is the first time you are in need of this type of services. Do not rush into making an uninformed decision, because you might face many inconveniences along the way. Here are a few things to consider, when you are selecting a telehandler hire company:


Before making any decisions, do your homework and find out for how long has the company been on the market. Longevity is a sign of professionalism and reliability, and you are more likely to benefit from the services you require if you work with a firm that has been in this domain for a long period of time.


One way to establish if a company is worth your trust and money is by researching their reputation. If the reviews and testimonials you find are usually positive, then you can feel safe resorting to that particular firm. You can even ask the hire firm to provide with some references, to see if other clients were satisfied with the machineries put at their disposal. This way, it will be much easier for you to make a decision.


Each projects requires a particular kind of machinery, suitable for the overall purpose of the job. Therefore, you should be well aware of your needs, before moving on with your search. Make sure the provider offers you an extensive selection of forklifts or telehandlers, giving you the possibility of renting exactly the machinery you require to get the job done. Check you their website and find out more details on the topic, before making your final choice.


Last but not least, inform yourself regarding the overall costs of hiring the telehandler or forklifts. Although price should not be a deciding factor, make sure you are not being overcharged by the services received. Moreover, you should be aware of any hidden costs, such as delivery fees. However, if the quota of a company seems too good to be true, then it probably is, so avoid resorting to their services. You can look online to see what companies you can find in your area, and compare prices.

Because the machinery you are renting are so important for the proper development of your business’ project, it is more than necessary to keep these few details in mind, when you are making a decision. With a quick search online, you will come across numerous companies of this kind just waiting to offer you their services. However, you should make your choice wisely and decide on a company that can put at your disposal the machinery you need at an affordable price. If you take in to consideration the tips mentioned above, you will be able to make the right choice for your business.

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The main causes of data loss

The main causes of data loss

There are many people and companies that are still not doing anything to protect their data and unfortunately, there are many things that can happen and ultimately lead to complete data loss. Considering that cloud backup is extremely accessible these days, it would be a shame to lose your company information because of failing to invest in something so useful and affordable at the same time. To this extent, these are the main causes of data loss and the reason why cloud backup is an option all companies and private individuals should consider:

Viruses and other malware

Many users believe that because they do not store their files on the C disk of their computer, everything is safe, but the fact is that viruses and other malware can damage any disk, especially if it is not caught early on. This is actually one of the biggest causes of data loss in the world and something that can potentially affect any device connected to the Internet.

Mechanical problems

Hard drives, just like any other machinery can easily break down, because of various factors. In fact, hard drives are actually the most fragile part of any computer, because they contain many moving parts. The costs of repairing a broken hard drive are extremely high and there is no guarantee that the information previously stored on them will be completely recovered. With the help of cloud storage, all these problems are no longer a factor, because even if the hard drive would be damaged, all the information would still be safely stored in the cloud.

Deleting files accidentally

This is actually the first cause of data loss. Because people update and make backups to various files every day, it is easy to push the wrong button out of habit and delete all your files permanently. No matter how much attention you pay, eventually this is a mistake that will happen to you as well and the only question is how much data you will actually lose.

Power failures

Power failures are a big enemy of any type of device. Just imagine how problematic it can be to lose an entire article because of a power failure and as problematic as this may be, imagine how much worse the situation becomes when you are using complex databases and creating extremely detailed content. Furthermore, aside from affecting your current work, power failures are also known to affect the computer itself. Whenever there is a sudden change of voltage computer parts can get easily damaged and the information on them will be extremely hard to recover.

All in all, these are the main causes of data loss and why cloud backup has really become one of the best solutions out there. This backup method offers users a lot of benefits. From the fact that their information is completely safe against the main causes of data loss, but it is also extremely accessible and offers users a lot of flexibility. With the right could backup provider on your side, you will never have to worry about losing your information!


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Stay ahead the curve using these online marketing and SEO trends

Stay ahead the curve using these online marketing and SEO trends

In the past years, the internet has definitely become the most comprehensive resource and tool for people in need of goods, services and even information. For this reason, online marketing has become one of the most powerful tools when it comes to advertising and branding. However, using the virtual space for promotion can be a double edged sword. There is no official education tool you can use to find out which the most efficient strategy is, not to mention that each business has its own target audience and potential customers. Actually, online marketing is mostly based on speculations and data interpretation. This is probably why in case you are thinking about developing some dedicated strategies for your company; you need to make sure you hire one of the best marketing consultants in the industry. They have enough experience and knowledge to understand the latest trends and come up with the most suitable solutions. In order to get familiar with this domain, here are some of the latest trends you may want to keep in mind:

The constantly changing search engine algorithms

There are many search engines one can use to get results from the online environment, but the most popular one is, without any doubt, Google. So far, so good, but the trick is Google is using a wide array of algorithms and systems to provide both searchers and web site owners dedicated services. What is even trickier is that these are constantly changing, so if your digital marketing strategies are based on SEO, you should always keep an eye on any type of variation. Google makes about two adjustments to their algorithm every day, which may get confusing for anyone. Needless to say, the changes have a great impact on the internet marketing community, so make sure you are aware of each and every one of them.

Social content is the real deal

Experts claim in the upcoming period, social content is the one marketing element that will gain prominence. Lately, millions of people all around the world are using social media platforms such as Facebook. Twitter, Linkedin and Instagram. For this reason, it seems that this type of advertising will be more and more relevant for the years to come. Currently, more than 70% of marketers use social media for efficient SEO strategies and better rankings, but the per cent is likely to grow. Get an advantage over your competitors and start using this trend right away.

Mobile optimization will become mandatory

Smart phones and tablets have been on the market for some time now, but since manufacturers are constantly improving their products, these devices will become even more popular and performing. This means that creating mobile friendly platforms and strategies is something any marketer should focus on. Keep in mind that your audience may be easily reached through responsive and versatile methods, so you need to be ready to go the extra mile and innovate. Mobile optimization will no longer be an option, but rather a norm.


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