Minimal design – the go-to choice for modern websites
Those who are into Internet and technology have probably noticed that an interesting image is popular on designer forums: the image shows a then & now evolution of major websites, from the moment they went online (usually around the year 2000) until the present day. And if you live and breathe web design, that image is food for thought. Sometimes, users don’t notice subtle changes (i.e. the tiny, tiny Google logo change earlier in 2014) made to websites, but looking at websites that have about 10 years between them, it’s obvious that something major has changed and websites aren’t designed the way they used to be. Granted, the biggest part of these changes is due to the evolution of technology itself: faster servers, better hardware and widely available high-speed connectivity have all led to the development of markup languages. However, the visual aspect has also changed. Minimalism isn’t just about art, music, fashion and furniture. This trend has also entered the world of website design. All respectable designers are advocating for it. Web design Ottawa companies advice their clients to have their websites redesigned from scratch to stay competitive. So what is minimal design and why should you care about it?
Obviously, the name speaks for itself: less is more. The Web 2.0 is no place for intricate graphics, bloated pages, infinite number of columns and custom cursors. These outdated trends have been replaced with clean, intuitive and functional principles: images are few, but impactful, animations and transitions are smooth and there’s only enough text to grasp your attention. Content is easy to find and scan, the color scheme is carefully chosen so as not to upset the eye. Navigation is simple and seamless and all useless elements are subtracted. The result is a website that’s easy to use and that delivers useful information and makes an impact without overwhelming the user. The modern user has neither time nor patience: if your website doesn’t draw his attention in the first 30 seconds, he’ll probably ignore it, regardless of the quality of your products or content.
Obviously, the lack of quantity led to an increase in quality. Minimal web design also focuses on high quality graphics, beautiful fonts and the smart use of text. However, you can rest assured that all this simplicity is anything for emotionless. A professional web designer will know how to play with all the above mentioned elements to create all sorts of looks, such as elegant, funky, dramatic, spooky or fresh. Details really matter and they can really make a difference between a minimal website and an incomplete one. Last, but not least, minimal design is very practical and involves less maintenance. Obviously, you will need to tweak something from time to time, but at least you don’t have to worry about changing the header image or every time you get bored of it. To discover the secrets of minima web design and implement it on your website, get in touch with a professional designer.