You may ask yourself what responsive design is because you have heard many people talking about this subject. Well, you should know that responsive design has the purpose of making cross-device a seamless experience, by adapting the design of your desktop to the one of your mobile device. In the majority of cases, condensing the content designed for being read on a desktop, into a small screen has the effect of decreasing the chances users actually reading it. In few words, responsive design simply causes major loss in conversation rates.
Responsive design only clutters sites with irrelevant content for the visitors, and because the design is created with a desktop in mind, the visitor will end up being confused and frustrated, because they are not able to understand too much from it. The majority of websites do not have a special version of content created for mobile devices. The best thing they can do is to work with experts when they design their website and phone app. So why responsive design is the one that kills the majority of apps from the market, and can you do to avoid this?
Responsive design defeats people’s expectations
The first rule when you want to have satisfied users is to offer them what they expect. And there is no worse thing to do than to confuse people. Responsive design defeats users’ expectations it takes a page created for a standard desktop, and it minimizes it, in order to fit the screen of a mobile device. For example, when you visit a blog, the basic design of the page is repeated to ease people’s navigation on the website. But when they access it from their mobile devices the sidebar disappears, and the users are not able to find it, where they expect it to be.
Follow the example of mobile bingo apps
If you want to have a proof that responsive design is not an option any longer, then you should check the mobile versions created by bingo providers. They have created a different site for mobile devices because it was obvious that the number of users will decrease, if they would stay with responsive design. You will find in the app store a version of the software you can download and use on your mobile device, and it will have all the features, exactly where they are supposed to be.
You have the possibility to play casino games or scratch cards on your phone, for example, and you can be sure that your success will not be affected by responsive design. If you are looking for online bingo tips, then you can read it both on your phone and your computer, you will have the same experience, because bingo apps providers prefer to create a mobile version of their app, rather than choosing the responsive design.
Responsive design takes longer to be created and it costs a lot
If you opt for responsive design for your website, then you should expect it to cost you a lot. Many people would state that it is cheaper to opt for responsive design rather than sketching a separate mobile site, but it is worth to lose your customers because the website does not offer them the experience they expect to have? The choice is up to you, depending on the content on your site, you can choose to talk with a professional to fix your responsive design site, or to create an app that will take users’ experience to the next level.Read More